Newsletter Automation API

MailChimp Automation API

由這個畫面可以知道MailChimp提供了許多的API，其中其他平台比較沒有的是Automation這個部分，可以由使用者設定自動發送郵件。

New Automation Workflows and API Functionality

Our new API workflow allows you to bring a much greater level of customization to your automated emails. First, you can now trigger a series of emails on a single API request for a particular subscriber. For example, after submitting a subscriber’s email to the URL in the screenshot above, the automation email "Shopify for MailChimp Update" will immediately queue and send.

由這篇由MailChimp工程師所發布的文章裡可以知道，透過API request你可以觸動email的發送。

You can also trigger individual workflow emails on an API request. Now, not only can workflows be started via the API, but each subsequent workflow email can be triggered through a different API call. Where previously you could only trigger emails with engagement events like open and clicks, now you can trigger a workflow email based on pretty much anything, including e-Commerce webhooks, Wistia video player events, and CRM profile updates. 

由這段可以知道透過他們的API，可以藉各種不同的call去觸動發送email，對於使用者是相當方便且客製化的API。